SuperEnalotto Publicity

Going Public

Many lottery winners who go public claim they do so because the effort involved in concealing a major win from their family and friends would be too difficult. The more people you inform about the win, the more likely it is to become public knowledge. Christine Weir, who won €185 million on EuroMillions, told a press conference that she and her husband would have preferred to remain anonymous, but “We wouldn't have been able to enjoy the experience if we had constructed lies to tell our nearest and dearest."

Remain Anonymous

The majority of SuperEnalotto winners do not publicly announce their win and never reveal any details about themselves to the press. This helps to avoid unwanted attention, both from journalists and from members of the public begging for money.

Partial Publicity

Some winners allow the lottery’s press office to report certain details about them, without mentioning them by name. VinciCasa winners tend to use false names and provide brief insights into how the win will change their lives.

In November 2017, a man from Jesi, Ancona won the €500,000 VinciCasa jackpot. He called himself “Mr. B&B” due to his desire to use the prize to open a guest house. Mr. B&B had only told his father about the win, but was happy to share his plans without his identity being revealed.